As reported by Cone, Inc., in late August, this year’s Back to School, included a bevy of cause related initiatives from Corp’s ranging from Target to JC Penney. The Give with Target, campaign allowed Facebook users to ask for votes for their favorite school on a Cause page; for every 25 votes, the Company donated a $25 gift certificate to the school for up to $10,000 per school. This is part of Target’s commitment to raise $1 billion for K-12 education by 2015. So far they have raised $2.5 million for American Schools. The large reach potential of … Continue reading Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?
In her JustMeans Blog post, Sangeeta Haindl, suggests, “There is huge support for collaborative, multi-sector processes focused on modest initiatives,” which are aimed at “helping shape the planet’s future.” While Social Change is hard work, the work of loan individuals does matter- and the mantra ‘individual efforts, can make big changes’ prevails. If corporate America, and multi-nationals can embrace the ‘small’ over their usual M.O.’s for bigger and bigger profits and bring their considerable resources to the social change table for ‘good’ – ‘one company’s stewardship efforts, can make big changes in our planet’s sustainable future.’ … Continue reading Multi-sector Strategy…for Social Innovation
More from Kay’s article: “For years the developed world’s standard M.O. has been to fund philanthropic projects in poorer countries across the globe. The results overall are mixed and have certainly been controversial. But despite one’s views of the “donor community” and whether one believes that charity and aid are effective, the stubborn fact is that needs have become greater, costs more expensive and for philanthropies and foundations, the funds must be stretched even further.” DWBDG asks: Can companies move beyond brand pumping CSR initiatives to … Continue reading Beyond CSR to the new ‘PPP’: Public+Private+Philanthropy…”How Companies Can Move Beyond Philanthropy in Developing Countries?”
The nuns, led by Director of Corporate Responsibility Sister Norah Nash, have pleaded their case for protecting consumers, lowering executive pay and donating to the poor to executives since 1980. Goldman Sachs, McDonalds, Wells Fargo and BP are among the many companies who have gotten an earful. “We want social returns, as well as financial ones,” Sister Nora says. “When you look at the major financial institutions, you have to realize there is greed involved.” To get the executives to listen to them, the Sisters purchase the minimum amount of stock ($2,000) so they can submit resolutions during shareholders meetings. … Continue reading Clever Nuns ‘Use the System’ to Crusade for Corporate Responsibility, as reported by Gothamist
Dion Hinchcliffe, of the Dachis Group, presents a great diagram depicting the rise of social business from the ashes of the corporate model. He attributes this evolution to the “Shirky Principal, ” When markets change and the economic rules evolve — as they always do — companies that have an excessively vested interest in the status quo don’t bend or adapt to new ways of doing things. Instead, they usually break. This has been called the Shirky Principle, namely that “institutions will try to preserve the problem to which they are the solution.” When you have a global business environment … Continue reading From the Ashes of the Smoldering Corporate Business Model, The Rise of the Social Business Model: A Diagram
About AccountAbility: AccountAbility is a leading global organization providing innovative solutions to the most critical challenges in corporate responsibility and sustainable development. Since 1995 it has helped corporations, non-profits and governments embed ethical, environmental, social, and governance accountability into their organizational DNA. A unique value proposition brings together leading-edge research, the widely-recognized AA1000 Series of Standards and strategic advisory services to deliver practical solutions for clients. The creation of a new Advisory Council at AccountAbility is a move which Sunil “Sunny” Misser, Chief Executive Officer, believes will enable the organisation to make an impact on corporate good practice at a hitherto … Continue reading More AccountAbility coming to Corporate Social Responsibility