Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

As reported by Cone, Inc., in late August, this year’s Back to School, included a bevy of cause related initiatives from Corp’s ranging from Target to JC Penney.   The Give with Target, campaign allowed Facebook users to ask for votes for their favorite school on a Cause page; for every 25 votes, the Company donated a $25 gift certificate to the school for up to $10,000 per school. This is part of Target’s commitment to raise $1 billion for K-12 education by 2015. So far they have raised $2.5 million for American Schools.     The large reach potential of … Continue reading Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

Everything Social Enterprise + Nonprofit: ‘Enterprising Non-Profits’ Gives You the Tools for Your Charitable Organization’s Earned Revenue Ventures

What is enp? Enterprising Non-Profits (enp) is a unique, collaborative program that promotes and supports social enterprise development and growth as a means to build strong non-profits and healthier communities.      The website offers ‘How To’ toolkits, including Creating Feasibility Studies and Business Plans, and includes modules on Leadership, Marketing and Operations.     Note: The legal advisement  (taxes, set-up) is based on Canadian law. However, the tools are useful for earned revenue ventures anywhere outside of the Great White North. Explore the organizations and its offerings @:  enp                     … Continue reading Everything Social Enterprise + Nonprofit: ‘Enterprising Non-Profits’ Gives You the Tools for Your Charitable Organization’s Earned Revenue Ventures