Less Than 10% of Strategic Plans Are Executed (How Nonprofits Can Use the Balanced Scorecard Method to Succeed)

What’s the percentage of effectively executed Strategic Plans? According to Fortune 500 Magazine, it’s less than 10%. In his article, The Balanced Scorecard: From Strategic Plan to Effective Execution, in Charity Village, John Paul de Silva, promotes the use of the balanced scorecard method, which as its name suggests, balances the strategic plan map among four areas of operations: “earning and growth, internal processes, customer (or in the case of nonprofits, funding source), and financial.” de Silva quotes, Clinton Free of the Queen’s School of Business, who states that “quantifying a strategic plan into measurable terms results in the development of success markers that can … Continue reading Less Than 10% of Strategic Plans Are Executed (How Nonprofits Can Use the Balanced Scorecard Method to Succeed)

Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

As reported by Cone, Inc., in late August, this year’s Back to School, included a bevy of cause related initiatives from Corp’s ranging from Target to JC Penney.   The Give with Target, campaign allowed Facebook users to ask for votes for their favorite school on a Cause page; for every 25 votes, the Company donated a $25 gift certificate to the school for up to $10,000 per school. This is part of Target’s commitment to raise $1 billion for K-12 education by 2015. So far they have raised $2.5 million for American Schools.     The large reach potential of … Continue reading Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

Whole Foods Kitchen Uses its Waste Oil to Generate its Electricity, And Cut Energy Costs

Reporting for Triple Pundit on a story in Sustainable Business, Akhila Vijayaraghavan, reveals how the Company, a “massive proponent of renewable energy” has created a partnership with Lifecycle Renewables, to recycle and refine used waste oil and power the kitchen with LR100, the resultant biodiesel fuel. The initiative is part of Whole Foods’ goal to lower its total energy consumption by 25 percent by 2015. The initiative’s impact could result in “a diversion of 156,000 gallons of waste oil per year”, cutting approximately 20 percent of the Company’s energy and waste disposal costs. In addition refining the waste oil “reduces emissions by about 80 percent when … Continue reading Whole Foods Kitchen Uses its Waste Oil to Generate its Electricity, And Cut Energy Costs