As reported by Cone, Inc., in late August, this year’s Back to School, included a bevy of cause related initiatives from Corp’s ranging from Target to JC Penney. The Give with Target, campaign allowed Facebook users to ask for votes for their favorite school on a Cause page; for every 25 votes, the Company donated a $25 gift certificate to the school for up to $10,000 per school. This is part of Target’s commitment to raise $1 billion for K-12 education by 2015. So far they have raised $2.5 million for American Schools. The large reach potential of … Continue reading Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?
More from Kay’s article: “For years the developed world’s standard M.O. has been to fund philanthropic projects in poorer countries across the globe. The results overall are mixed and have certainly been controversial. But despite one’s views of the “donor community” and whether one believes that charity and aid are effective, the stubborn fact is that needs have become greater, costs more expensive and for philanthropies and foundations, the funds must be stretched even further.” DWBDG asks: Can companies move beyond brand pumping CSR initiatives to … Continue reading Beyond CSR to the new ‘PPP’: Public+Private+Philanthropy…”How Companies Can Move Beyond Philanthropy in Developing Countries?”
About AccountAbility: AccountAbility is a leading global organization providing innovative solutions to the most critical challenges in corporate responsibility and sustainable development. Since 1995 it has helped corporations, non-profits and governments embed ethical, environmental, social, and governance accountability into their organizational DNA. A unique value proposition brings together leading-edge research, the widely-recognized AA1000 Series of Standards and strategic advisory services to deliver practical solutions for clients. The creation of a new Advisory Council at AccountAbility is a move which Sunil “Sunny” Misser, Chief Executive Officer, believes will enable the organisation to make an impact on corporate good practice at a hitherto … Continue reading More AccountAbility coming to Corporate Social Responsibility