Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

As reported by Cone, Inc., in late August, this year’s Back to School, included a bevy of cause related initiatives from Corp’s ranging from Target to JC Penney.   The Give with Target, campaign allowed Facebook users to ask for votes for their favorite school on a Cause page; for every 25 votes, the Company donated a $25 gift certificate to the school for up to $10,000 per school. This is part of Target’s commitment to raise $1 billion for K-12 education by 2015. So far they have raised $2.5 million for American Schools.     The large reach potential of … Continue reading Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

Brown Signs Law for B Corp’s in California…Will Venture Capital Follow?

As reported in the October 10, 2011 L.A. Times, Governor Brown has signed California Assemblyman Jared Huffman’s, Bill AB 361 into law, allowing B Corporation to join Hawaii, Maryland, New Jersey, Vermont and Virginia, in legally operating in the State of California. Without this legal protection, says B Lab Co-Founder Jay Coen Gilbert, by prioritizing social (environmental and other sustainable) outcomes, California B Corporations were operating in what could have been considered opposition to the fiduciary duty to “maximize value to shareholders even if that comes at the expense of workers or the community or the environment.” Gilbert also notes … Continue reading Brown Signs Law for B Corp’s in California…Will Venture Capital Follow?

Could Social Enterprise Be the Next Growth Sector in the US Economy?

   The Association for Enterprise Opportunity (AEO), the “voice of micro-enterprise development” has released a report revealing the potential power of the micro-enterprise sector within the U.S. economy. Simply titled “One in Three,” it provides the following incredible statistic: if 1 in 3 micro-enterprises in the U.S. hired 1 employee, “the U.S. economy would reach full employment.” Here are three more amazing facts from the report: Micro businesses represent more than 80 percent of all businesses in the United States In 2010, more Americans became entrepreneurs than any time in the last 15 years A $5K increase in revenues per … Continue reading Could Social Enterprise Be the Next Growth Sector in the US Economy?

Is the “Micro Consignment Model” The New Micro-Financing Model (that Traditional Investors Have Been Waiting For?)

First there was Micro-Finance, connecting the ‘unbankable’ and traditionally un-collateralized to sources of credit that could be leveraged into their own businesses or micro-enterprises. If, however, some loanees were not able to develop businesses, or scale, or sustain them, they were left with outstanding debts, that when difficult to repay resulted in default.  Not an attractive social entrepreneurial (socent) model for traditional investment. Although an incredible boon to individuals in developing countries, especially to women, and a testament to innovation in the socent and social capital arenas. Enter, Micro-Franchising. It adds an already existent product or service to sell by the “entrepreneur” … Continue reading Is the “Micro Consignment Model” The New Micro-Financing Model (that Traditional Investors Have Been Waiting For?)