Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

As reported by Cone, Inc., in late August, this year’s Back to School, included a bevy of cause related initiatives from Corp’s ranging from Target to JC Penney.   The Give with Target, campaign allowed Facebook users to ask for votes for their favorite school on a Cause page; for every 25 votes, the Company donated a $25 gift certificate to the school for up to $10,000 per school. This is part of Target’s commitment to raise $1 billion for K-12 education by 2015. So far they have raised $2.5 million for American Schools.     The large reach potential of … Continue reading Back to School CSR Initiatives: Does Mega Brand Cause Marketing always = Sustainable Social Change?

Clever Nuns ‘Use the System’ to Crusade for Corporate Responsibility, as reported by Gothamist

The nuns, led by Director of Corporate Responsibility Sister Norah Nash, have pleaded their case for protecting consumers, lowering executive pay and donating to the poor to executives since 1980. Goldman Sachs, McDonalds, Wells Fargo and BP are among the many companies who have gotten an earful. “We want social returns, as well as financial ones,” Sister Nora says. “When you look at the major financial institutions, you have to realize there is greed involved.” To get the executives to listen to them, the Sisters purchase the minimum amount of stock ($2,000) so they can submit resolutions during shareholders meetings. … Continue reading Clever Nuns ‘Use the System’ to Crusade for Corporate Responsibility, as reported by Gothamist

McKinsey & Company calls for Videos from Today’s Most Promising Innovators…Is That You?

Huffington Post Impact, October 30, 2011   If you or your organization has developed an innovative solution to a crushing social problem and you want to share your story with a large, elite and influential audience, we encourage you to submit a video. Continue reading McKinsey & Company calls for Videos from Today’s Most Promising Innovators…Is That You?

From the Ashes of the Smoldering Corporate Business Model, The Rise of the Social Business Model: A Diagram

Dion Hinchcliffe, of the Dachis Group, presents a great diagram depicting the rise of social business from the ashes of the corporate model. He attributes this evolution to the “Shirky Principal, ” When markets change and the economic rules evolve — as they always do — companies that have an excessively vested interest in the status quo don’t bend or adapt to new ways of doing things. Instead, they usually break. This has been called the Shirky Principle, namely that “institutions will try to preserve the problem to which they are the solution.” When you have a global business environment … Continue reading From the Ashes of the Smoldering Corporate Business Model, The Rise of the Social Business Model: A Diagram

More AccountAbility coming to Corporate Social Responsibility

  About AccountAbility: AccountAbility is a leading global organization providing innovative solutions to the most critical challenges in corporate responsibility and sustainable development. Since 1995 it has helped corporations, non-profits and governments embed ethical, environmental, social, and governance accountability into their organizational DNA. A unique value proposition brings together leading-edge research, the widely-recognized AA1000 Series of Standards and strategic advisory services to deliver practical solutions for clients. The creation of a new Advisory Council at AccountAbility is a move which Sunil “Sunny” Misser, Chief Executive Officer, believes will enable the organisation to make an impact on corporate good practice at a hitherto … Continue reading More AccountAbility coming to Corporate Social Responsibility

In Honor of Three Women and a Peace Prize…We are Recognizing a Social Enterprise That Empowers Women to Bring (More) Healthy Women Into the World

“We cannot achieve democracy and lasting peace in the world unless women obtain the same opportunities as men to influence developments at all levels of society,” said Thorbjoern Jagland, chairman of the Norwegian Nobel Committee, in announcing the prize.  In honor of three women sharing the award of the Nobel Peace Prize today, we are Blogging about a social enterprise that will be directly responsible for decreasing maternal mortality and bringing more, healthy baby girls into the world (and we hope), into the Peace process as well! In India for example, a recent Save the Children report, ranked the country … Continue reading In Honor of Three Women and a Peace Prize…We are Recognizing a Social Enterprise That Empowers Women to Bring (More) Healthy Women Into the World

Social Entrepreneurs in Africa: Let “Trickle Out” Know Where You Are! Directory, Coming Soon….

The Trickle Out Research project is busy compiling a Directory of 19 countries in Eastern and Southern Africa, specifically:  Angola, Botswana, Burundi, Democratic Republic of Congo, Kenya, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Rwanda, Seychelles, South Africa, Swaziland, Tanzania, Uganda, Zambia, and Zimbabwe The need arises from only a small footprint of Microfinance in the region, and what NextBillion determines as the prime Socent focus in the Global South being trained on India. The purpose: (From the Trickle Out website): The primary objectives of this study are to: (a) identify examples of social and environmental enterprises in the Southern Africa … Continue reading Social Entrepreneurs in Africa: Let “Trickle Out” Know Where You Are! Directory, Coming Soon….